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Digital Marketing Assessment

Unlock Your Digital Potential

Book Your Digital Marketing Consultation

Let us start to take the mystery out of Online Marketing for you. We offer a 30 - 60 minute FREE Consultation to any Pre-Qualified Customer that is serious about moving forward on this journey, valued at $175. Please complete the following questionnaire to ensure our meeting is as productive as possible. You may need to copy the text from the PDF Document into your own text editing program if you want to answer the questions on your device rather than writing them out by hand.

Local Community Digital Marketing Assessment (Internet Reputation)

Expert Digital Marketing Insights

Where to begin

Let’s be clear what this is not.  It is not an assessment to point out all the things you may not be doing well, or even at all, or that you could or should be doing. 

Over 90% of all independent small to medium-sized local businesses and non-profits are, similarly, just as unsure as you may be about where to begin. Specifically, they often struggle not only to manage their internet presence but also to leverage it effectively as a marketing tool.

Your Online Footprint + Online Reputation = Return on Your Online Marketing Success

Achieve the highest level of success

The following are the key components and opportunities all Local Business and Non-Profits can use to create maximum success, particularly in competing with Big Box Competitors and Franchises with Big Marketing Budgets and Resources.  The fact that you are Local, and a small community business already gives you a head start you can capitalize on just by doing something to manage your Online Presence better.

It is important to note that everything on the internet that is well nurtured grows in a healthy, exponential way over time, very similar to how “Word of Mouth” used to work.  So, the key is to develop a strategy, commit even a small amount of resources, time, money, or some of both, to evaluating where you are at now. Then, after reading the rest of this information, think what you, another team member, or we commit to doing that will help your Online Presence and Reputation be and grow into what you would like it to become.

Supercharge Your Business

Key Components for Success

Old School Marketing practices of being listed in the Yellow pages under your Business Category, or effectively advertising in our local newspaper are not going to work when your customers are looking to their phone and other devices for all their answers.  Are you listed on Google, Bing, Apple Maps, and any of the other 100’s of free Directories and GPS systems out there that people are looking at? 

Having a website is crucial. It should effectively communicate what you do and function seamlessly on mobile devices. Additionally, it must raise awareness among people searching for your products and services or seeking answers to their questions. Moreover, it should enable visitors to book appointments, download digital products, or purchase goods and services directly while they are engaged.

Local SEO is crucial for your business’s success as it boosts your visibility in local search results, making it easier for nearby customers to find you. By optimizing for local search terms and managing local listings, you attract more qualified traffic and increase your credibility in the local market. This targeted approach helps you stand out from competitors, drives foot traffic to your physical location, and supports overall business growth.

If online activity plus good reputation are the keys to being successful in winning the local online searcher’s business, then social platforms like Facebook are the new “Word of Mouth” apps.  Creating Business Profiles where you can very effectively reach out to a wider audience in your local community to create awareness of the unique services you offer, upcoming events/promotions, the whole while making it easy for your existing supporters to “Share” this information with their friends and family, is an opportunity that must not be overlooked.  Your Business Profile is about sharing great community information, and if managed well, serves only to create awareness and be shareable with like-minded others with exponential success.

When you think of spam emails, text messages, and other direct messages you do not appreciate, you are reminded of what not to do.  Occasionally, you do receive information in this manner that you have benefited from and appreciated. That is who you want to be. How can I communicate with my customer database in a way that they will also appreciate a particular quick note of interest or helpful hint / advice, with a link for more information if they desire?

In preparing to come up with our own computerized method to manage and automate the many moving and lifelike components that make up a complete Online Marketing Management Strategy, we instead created a partnership with a 400-person team in Saskatoon for the past 4 years. This has led to us being able to offer all local Tri-Municipal Businesses and non-profits with a complete, entry-level management tool that makes the whole business of getting started possible, without any financial investment for a minimum of three months trial. If you are actively using it, you can continue indefinitely at no cost. We can do this because the included training tools and ease of use of the app makes it possible for any business owner to increase their awareness, popularity, and profitability relative to how well they use the tools provided.  As you increase your proficiency, the tools available can be individually expanded on to increase your effectiveness with small incremental monthly subscriptions that can be added as is determined by you to provide a return on your Investment.

While it is intention to help everyone be able to handle managing these tasks on your own, we can also work WITH you, or FOR you, using the same Business Center platform to get you to where you should be, obtaining the most BANG for your investment in time and money. Most importantly, that you are actively monitoring and influencing your Online Presence and Reputation for good.

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Social Media

Enhance your business's visibility and engagement by harnessing the power of social media.

Pay Per Click (PPC)

Boost your business's visibility and drive targeted traffic with strategic pay-per-click advertising campaigns.

Display Ads

Boost your business's visibility and attract potential customers across diverse websites.

Contact Campaigns

Email, text, and direct messaging your engaged audience, in ways they appreciate, are crucial for fostering the relationship you want with your audience.

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